Bubba Wallace
NASCAR champion Bubba Wallace wrote history with his unrelenting drive to win and steadfast stance on what's right.
We partnered with Bubba Wallace long before some of his biggest success stories, but from the beginning there was never any doubt as to why Bubba would make a great fit for the brand.
Unrelenting drive to win
It takes a champion's spirit to race for the 23XI crew and command the number 23 car in NASCAR. Bubba Wallace was a born fit, and he goes out each and every weekend to show his stripes.

Humble beginnings
From his Alabama boyhood, Bubba's drive to win took him from foot races on field day to go-karting on fairgrounds, warming up NASCAR crowds. All these years later, those same crowds are still chanting his name.

Family oriented
Days before his legendary debut NASCAR win at Talladega, Bubba and his wife, Amanda, synced on a special feeling: "I think this weekend is the one." It sure was.

More to racing
While his brand logo suggests it, you might not suspect it, but Bubba is a heavy metal fanatic. "The louder, harder and more screaming, the better." Rock on.

In the pit
Exclusive interview. Bubba talks straight and smooth to our crew about his mindset and climbing the racing ladder, offers words of wisdom learned from the roads he's traveled, and how fun it is to tear up the competition.

On the track
Bubba Wallace is a force to be reckoned with. He continues to write history with his drive to win and a steadfast stance on what's right. The NASCAR champion offered some words about chasing victory, earning retribution and his will to be the best.
"I think the moment that I don't care about winning anymore is probably the day I retire."

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